Tasty Tuesday: Cauliflower – More Than A Healthy Trend

This post originally appeared on the Swipely Blog.  Visit Swipely to find additional insights and content for restaurant operators, to help you make better decisions and grow your business.

While not specifically a “Fall” food, there is something about Cauliflower that we are super into right now. You may be hearing about it more and more as it becomes a health trend, but it’s much more than that…

Move Over, Broccoli

Cauliflower: Roasted or fried, we’ll take it pretty much any way you can dish it out.  It’s a great ingredient because it can take on so many different flavors and textures and we’re excited to see more and more restaurants experimenting with new ways to serve. For this week’s Tasty Tuesday, we chose to dig into the Food Genius Dashboard.

  • Saturating The Market? Cauliflower is found on 8% of menus nationwide across all segments and all cuisines styles.  This translates to 4% of locations.  This means that Cauliflower is much more often found on independent restaurant menus because the menu % is higher than the location %.
  • What’s It Going To Cost? Of those 4% of menus, 48% of them are found in the $$ segment of locations with an average entree of between $7-12, followed by 35% in the $$$, or locations with an average entree of $11-20.
    • When we focus the data just around the segments with the highest penetration, $$ and $$$, we see that the average price is $10.16 for a dish that contains Cauliflower, but if we look at each segment separately, the average is $9.10 and $12.34, respectively.
  • Where Can I Get It? In terms of geography, 14% of locations that serve Cauliflower can be found in both NY and in CA, but when  it comes to menu penetration, the state with the highest menu penetration, at 11% of menus, is WI, 3x more than the national average menu penetration.

We are huge fans of “fried cauliflower” and looking into the Food Genius dashboard it was easy to go down a rabbit hole of over 597 unique “fried cauliflower” dishes that made it quite hard to concentrate for the rest of the day. Does that happen to anyone else?

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