Latest Posts

How To Measure A Trend Part 1

The phrase “restaurant trend” is a rather abstract one. In it’s simplest state all a trend is, is a general direction in which something is developing. Unfortunately, how exactly that direction should be measured was left out of the original definition, which in turn has led to a proliferation of methodologies, some more scientific than others. […]

How Different Generations Dine

The face of marketing for QSRs and fast casual venues is shifting. And the importance of clearly knowing your audience remains a high priority for creating a sustainable business. Below are insights on each consumer profile, and tips on how you may adjust your marketing and business plans to reach and engage them. Served up […]

Industry Expert Interview: Matt Carmichael

  When we come across good knowledge, we like to share it. That’s why we want to introduce you to Matt Carmichael. Matt is the author of Buyographics and is also a seasoned journalist who specializes in demographics, consumer trends, and urban issues. Recently, Matt was generous enough to lend his expert opinion on how technology […]

Food Genius Recap of NRA Show 2014

Team Food Genius was front and center at this year’s National Restaurant Association Show in Chicago.  With more than 1,800 vendors and tens of thousands of attendees, there were plenty of interesting things to see and eat.  And now that we’ve had time to rest our feet (and our bellies) here’s our quick recap of […]

Piping Hot Breakfast Insights!

Breakfast is widely considered to be the most important meal of the day, and it has recently gained traction with notable breakfast menu roll outs from major chain restaurants such as Taco Bell and White Castle. Our newest industry report  Breakfast Insights of Champions dives deep into the  landscape of breakfast with insights on chain and independent […]