Kids Menus Dodge Better-for-You Movement

It seems as if the the better-for-you movement is yet to trickle down to the kids menu. Health advocates hold onto your hats as you take a glimpse at the below data that reveals the greasy, fried truth behind what restaurants are serving kids. The most frequently mentioned items on menus for kids is french fries, followed closely by burger. Rounding out the top three is pizza.

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And if the skeptic in you is saying the results must be skewed by lower priced, fast food restaurants, then prepare to be dismayed. All restaurants, regardless of how high end or low rent they might be, offer french fries and burgers to children above all else.

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If we take a look at just vegetables mentioned within kids menus, we find that they are mentioned on menus less than half the amount of times that french fries are. In fact, even when they are, the most common vegetable is still the potato! We could easily infer the next two most mentioned vegetables (tomato and lettuce) to be toppings on burgers, making the first legitimate mention of a healthy vegetable as a meal part broccoli at 2 percent.

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 Stacked against the CPG children’s industry, kids menus seem even further behind the times. Kid friendly food brands like Annie’s, Revolution Foods, and Plum Organics  and a slew of others have made it their mission to make and market not only healthy, all natural and organic foods for children – in large part due to consumer demand. Where is the demand for healthier options for children in restaurants? When will the leaders of the better-for-you QSR movement like Lyfe Kitchen and Protein Bar roll out kids menus?  If you are interested in learning about healthier ideas for kids menus catch us on Twitter, LinkedIn,  or contact our office.

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